Internet has completely revolutionized the concept of marketing in modern age. Online Shopping is electronic commerce based platform that facilitates buying and selling of goods and services over Internet.
Now the businesses are not confined to small shops or inside a factory outlet. Online marketing is now very popular among the customers. What is Online Shopping? It is a direct marketing approach where customers purchase goods and services from different vendors over Internet. Online market is a virtual space consists of a large number of buyers and sellers who are geographically distributed. You can order any product or avail services with a single click from the website of the vendors. What are the different types of such shopping websites? Basically they are of three types- B2B, B2C and C2C.
What are the advantages of such shopping? The answer is very simple.
You can buy anything at any time, may be at midnight when shops are closed. You have the flexibility to choose from a wide variety of products from different websites. Transactions are paperless and less time consuming. You can buy a LCD from your office during your break time. Can I trust the service completely? Yes, you can. Different flexible payment options like Cash on delivery (COD) gives you privilege to pay after receiving the goods. Direct marketing shortens the channel resulting in great discount on product price.What are the Factors to Remember for Online Shopping?
You simply go to the website of the vendor and then select the products that you love.
Those products will be added to your shopping cart. You can use your credit or debit card for payment. There are certain security issues that you have to remember. Online fraud and hacking are threats for online transactions. Be careful while using your net banking password. You should change your password periodically. You should use secured websites for doing transactions. It is a drawback of online shopping that the products are intangible before its purchase. Social shopping helps to build trustworthiness among users.Source: http://leisure.ezinemark.com/online-shopping-shopping-with-a-single-click-7d34ef1fdb7c.html
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